12th July 2008 - by Patricia Jones
The Article Marketing Handbook - Will it Help Article
Marketers?
This review is my personal opinion of 'The Article Marketing
Handbook' I'll tell you:
1) What it's about
2) Did I learn anything?
3) Is it worth the asking price?
I've read a lot of articles, ebooks and forum posts about
article marketing and have found that the information and
advice offered can be conflicting and confusing to new article
marketers. As an article marketer I have studied the results
from my own campaigns and come to my own conclusions. As an
article directory owner I can see from studying the site stats
month after month which articles are working for the authors. I
can also see from Google searches which articles have been
found on my site and republished on blogs or websites.
With the double insight of article marketer and directory owner
it can be frustrating to see articles being submitted that you
know will not be effective for the authors. On the other hand
you learn to recognise articles that are going to do well for
the authors and your directory.
With this in mind I was curious to read 'The Article Marketing
Handbook' written by Allen Graves - experienced article
directory owner and article marketer. I've come across Allen in
forums and have to admit that we don't always agree, but it is
plain to see that Allen cares about article marketing. Because
Allen has been involved with article marketing longer than I
have I hoped that I would learn something
from his handbook. I also felt that as he had the same
opportunity of double insight as I have albeit for longer that
'The Article Marketing Handbook' should be as good as if not
better than anything that I have previously read. My
expectations were high - lets see if the handbook lived up to
them.
The Content
At first I was impatient to get to the 'meat' of the ebook and
wasn't happy with the long introduction and theorising in the
first couple of chapters, but then I saw that Allen was
expressing why it is important to get your article marketing
campaign right. It isn't just information - it’s plain common
sense that every article marketer should consider before
embarking on a marketing campaign and worth reading.
Allen then guides you through selecting your niche, ways of
discovering what information your readers are searching for and
spending money on and how to find the best keywords. All useful
information and if used correctly should help you to write more
effective articles.
You learn why you should use pen names and how to select them.
How to write titles that grab a reader's attention while
appealing to search engines. How to best summarise your
articles and how to format the article body to capture the
reader's attention and keep them reading. Some tips are also
included on how to write your author resource box to gain
higher click throughs to your website.
Did I learn Anything?
Yes I did. I was particularly interested in a chapter
explaining how to find the best places to submit your articles
to and why. Also how to get more click throughs by promoting
your articles after your submissions have been accepted. Both
ideas are so obvious that I wondered why I hadn't thought of
them myself.
There are several more article marketing tricks that I have
noticed used by authors who submit to my directories and hadn’t
really thought about. To find out if they work I checked my
site stats and sure enough those articles were getting more
than the average hits. That could be a coincidence or those
tricks could be working for the authors and my directories.
What I Think
There is a whole lot more information but now I am going to
tell you what I think about 'The Article Marketing Handbook'.
The ebook is well written and in a no BS style that I
personally like. For anybody familiar with article or Internet
marketing it is easy to understand, but those new to the field
may struggle without more basic information about for instance
the importance of keywords and phrases. But, that and other
basic information can be readily found with an Internet
search.
Is It Worth The $47 Asking Price?
For most ebooks I would say absolutely not. That is because
there are thousands of ebooks available on the Internet free or
at incredibly low prices and that muddies the water on
perceived value. The Article Marketing Handbook is different in
that it provides a lot of information and advice that I haven't
seen before in any article, forum or ebook. Information and
advice that I know from experience is correct even if I hadn't
thought about some of it before reading the
handbook.
Source: http://www.bb-articles.com
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